Have you noticed the popularity of video on the web lately? Video sharing sites are the hottest thing on the web, especially among younger demographics. People of all ages spend endless hours searching for new videos and information on their favorite topices, and sharing or recommending those videos to their friends and family. Chances are, a friend, colleague or famiy member has emailed you a video from YouTube, or you may have uploaded videos of your own.
People visit YouTube and other video sharing sites for a variety of reasons. Some for fun and entertainment, some for research, some for networking, and some savvy businesses are using it to promote their products and services. If you’re not yet using online video to promote your business, you may be missing out on a great advertising opportunity.
Video Search Engine Optimization is a process of distributing your videos out to a network of video sharing sites, and promoting those videos through social media and social bookmarking sites. Creating a viewer base that will return to your videos on a regular basis, and thus your website, is the fundamental goal of your video marketing campaign. The net goal is to drive people to your website, and keep your brand in the top position online.
The 4 biggest reasons Online Video Marketing is seeing such tremendous growth:
- Stimulating – Like television, online video captures the attention of the audience because it is stimulating. Combining sight, sound, and motion stimulates the mind, increases awareness and perception; the net effect is that your customers stay online longer and are more receptive to your advertising message.
- Reach – Getting your products and services in front of your target market can be a challenge. Especially if your business operates in multiple markets or geographic regions. Online marketing is not limited by geography. This simple fact allows you to reach a far greater customer base, for a lower overall cost, than traditional media sources like print, and television.
- Targeted – Video SEO campaigns will be built to reach your target audience, place your commercials and videos in the top of the search engines and drive more customers to your website.
- Measurable – Maintaining viewership and return visits keeps your brand top of mind and calls your viewers to take action. Our detailed analytics reports will show you where customers are viewing your videos, how many times, on what sites, and viewership trends. This information is critical to the success of your Video SEO campaign.
A well executed Video SEO campaign will get get your videos ranked in the search engines, get more visitors to watch your videos, drive more traffic to your websites, and help you convert more of those visitors into sales.
If you’re ready to find out what a Video SEO campaign can do for your business, contact HighPoint today.