Search Engine Optimization

Local SEO: The Importance of Creating Business Profiles

Local Search
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As a local business owner, if you’ve been in operation for more than 5 years, there’s a pretty good chance you’ve purchased an ad for your business in the local yellow pages at some point. That’s because up until 2006 or so, yellow pages advertisements were the way to reach local consumers. However, if you’ve [...]

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Hey Google, Check Out My 301 Redirects

Search Engine Optimization
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When a site goes live on a new domain, or a new website design requires moving old pages to new URL’s, it is imperative that you use a 301 redirect (permanent redirect) to point all of the old pages to the new URL’s so that you don’t lose your existing page rankings and associated site [...]

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Syndicated Article Marketing: the Future of SEO

Syndicated Article Marketing
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Ever heard of link building?  Have you heard that it’s one of the the most important (if not THE most important) element affecting your current rankings on Google, Yahoo and Bing?   You heard right. Have you heard of brand building, viral content and social media marketing?    Maybe.  It’s ok if you haven’t, these [...]

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Refining Local Search in 2010

Local Search
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–Guest Post by Emily Thompson– As the prominence of local search results grows, and more and more businesses come on board, Google continues to implement plans to make local search more effective. Throughout the last few years changes and features have come and gone and this year will be no exception! One new feature, just [...]

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HighPoint SEO is Under Construction

Company News
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It’s time that we dive in and overhaul the website.  There’s some things that we like, and some that we really don’t, so over the next few weeks this site will be in a constant state of flux.  We’ll be changing the theme of the site and customizing the look and feel to make it [...]

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