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5 Tips For Getting Started With Pay Per Click Advertising

Pay Per Click
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-Guest Post by Jason Lancaster of Spork Marketing- The elegance of the pay-per-click (PPC) advertising concept is striking. There aren’t many forms of advertisement that give you the ability to put your ad in front of exactly the right person at exactly the right time, and for that reason PPC advertising is very alluring to [...]

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Yahoo Testing Rich Ads in Search

Pay Per Click
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Yahoo Search Marketing recently announced that they are launching their Rich Ads in Search program with a few household names to test the integration of video and images into the Paid Search Results. They are calling this program Rich Ads in Search, and it allows an advertiser to place images, video and custom search boxes [...]

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Paid Search Click Fraud at a Record High

Pay Per Click

If you have been reading our blog you can easily see that we are not big fans of Pay Per Click advertising.  We rarely write about PPC, and in general we don’t recommend it to our clients, other than to supplement a Search Engine Optimization campaign.  It’s not that we don’t believe it has value [...]

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HighPoint Search Marketing Founded as LLC

Company News

HighPoint Search Marketing was officially founded as an LLC in October 2008.  While we have done freelance work in the past for various clients, we had not officially registered as a company and gone through the proper process of setting up the company as an LLC. Our company has over 10 years of internet marketing [...]

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Organic Traffic vs. Pay Per Click

Pay Per Click

There are two ways to get your website ranked on the search engines: organically, and through paid search campaigns.  Which is better?  Each method has it’s own advantages, but the difference really is determined by your time horizon. Paid Search campaigns Pay-per-click) offer immediate gratification.  You simply bid for keywords and if you’re the highest [...]

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