Social Media

SEO & Social Media – Digg Adds No-Follow02 Sep

Digg Adds No Follow

Digg Adds No Follow

You Can’t Just Digg Your Way to the Top Anymore

Digg announced today (9/2/09) that it is now applying the no-follow attribute to any links that are deemed untrustworthy, effectively ending the constant stream of SPAM that is posted to Digg daily.   While they did state that they are going to continue to allow link juice to flow to “trusted” articles, and they are not adding the no-follow attribute to all links, they did not specify what would constitute a trusted article.   Links on user profiles, comments and not-so-popular posts will get the no-follow tag, meaning it won’t pass along link juice.

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Social Media

Social Media for Brand Management03 Jul

Manage Your Business Reputation Online

Manage Your Business Reputation Online

How important is your online brand?

It’s getting to be more important, and search engines are starting to place additional importance on the relevance of the content source.  Great content from well know brands is always going to rank well, so promoting your business through various mediums is going to be a big help in your branding and online reputation management.  The more places that people can find your business, the better.  Having more options for pushing and controlling your message increases your chances of reaching and engaging your target audience.

As you begin to build your online brand, it’s important that you carry a consistent message, and that you control the information that can be found online.  It’s extremely easy for customers, clients or competitors to write an article, blog post or review your company through a variety of social sites.  Making sure that you monitor, produce and manage your reputation is en essential step to an effective online marketing campaign.  The following steps can help you manage your reputation and come out looking squeaky clean.

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Social Media

Twitter Black Hat: A Rant, Not Tips31 Mar

Twitter Black Hat SEO

Twitter Black Hat Bird | Design by@surfdenver

Twitter is being spammed by Black Hat SEO’s to drive traffic to their websites, twitter profiles and blogs.  This is ruining the social media phenomenon and taking away from the community building that is responsible for Twitter’s recent rise in popularity.

I am seeing this more and more lately, and wanted to point out some of the less than savory tactics that are being used by these “Black Birds” so that you can spot them when they come to be your “Friend”.   This is in no way intended to be a list of tips, so the focus will be on some of the more obvious tricks that are currently being used, and I’ll stay away from some of the lesser known tactics.

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Social Media

Twitter is my Favorite Social Site – 5 Reasons Why26 Mar

Twitter Rocks

Twitter Rocks

I love Twitter.  There it is, I’ve finally become a full twitter addict and it has virtually replaced all of my other forms of social media.  I still use Facebook to keep up with friends, and I still participate in the other social sites like Digg, StumbleUpon, LinkedIn and a myriad of others, but Twitter has become the standard for my social activity.

Why do I love Twitter so much?  There are several reasons but those listed below are the 5 main reasons I think Twitter is ‘Da Bomb!  I encourage you to leave a comment on the reasons you love (or hate) Twitter.

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Social Media

Using Social Media Marketing to Grow Your Business Online26 Jan

Social Media Marketing for Business

Social Media Marketing for Business

Social media marketing is no longer just a successful novelty, but a powerful medium that is changing the way the world communicates. Its power stems from crowd-sourced communities like wikis, blogs, online bookmarking and social voting sites, all of which allow the instant sharing of information between people with related interests. (more…)

Social Media, Video SEO

Why Video IS Worth Experimenting with On Your Blog17 Jan

In this post, Darren Rowse of Problogger gives us 3 relevant reasons to consider using Video on your Blog or your website. This is entirely Darren’s content, but I thought it was an excellent article and worth sharing.

Earlier in the week I wrote a post arguing that Text is King in the online space which caused some interesting discussion (both in the comments and on Twitter).

While I did try to qualify the post by saying that I do think video has its place and that it’ll continue to grow as a medium, particularly in some demographics, some people saw my post as me ‘writing off’ video. (more…)

Social Media

Social Media – Obama’s in, are you?08 Jan

Barack Obama on Twitter

Barack Obama on Twitter

Social Media is changing the way that we communicate.  Much like email and the popularity of the Internet, Social Media sites are becoming the preferred way tocommunicate with friends and family, and are increasingly used for promoting brands, companies and other commercial interests.  They are not a fad and will not be going away anytime soon. (more…)

Social Media, Video SEO

Chevy Dealer Increases Sales With Online Video08 Jan

Mountain View Chevy

Mountain View Chevy

Auto Dealers are having trouble with sales in this economy.  Many dealerships are closing their doors.  But it’s not all doom and gloom.  There are some savvy Internet sales managers taking advantage of the downtime to create Internet Video Marketing campaigns that they hope will pay off big when the economy rebounds.  Early indications show that they are on to something. (more…)

About HighPoint

HighPoint Search Marketing is based in Denver, CO and provides Search Engine Optimization, Video Search Engine Optimization, and Social Media Optimization Services . Our company draws upon more than 10 years of experience marketing products and services online to provide the most effective online marketing services on the market today.  Contact us today to see how we can improve your internet marketing.

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