Yahoo! Rich Ads in Search

Yahoo Search Marketing recently announced that they are launching their Rich Ads in Search program with a few household names to test the integration of video and images into the Paid Search Results. They are calling this program Rich Ads in Search, and it allows an advertiser to place images, video and custom search boxes into the paid search ad.
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Click Fraud Increasing

If you have been reading our blog you can easily see that we are not big fans of Pay Per Click advertising.  We rarely write about PPC, and in general we don’t recommend it to our clients, other than to supplement a Search Engine Optimization campaign.  It’s not that we don’t believe it has value in some situations, but our philosophy is that Paid Search Campaigns can be a good supplement to a Search Engine Optimization, especially in the early stages, but over the long term it is not as effective or efficient as a good Search Engine Optimization campaign. (more…)

Pay Per Click Advertising

There are two ways to get your website ranked on the search engines: organically, and through paid search campaigns.  Which is better?  Each method has it’s own advantages, but the difference really is determined by your time horizon.

Paid Search campaigns Pay-per-click) offer immediate gratification.  You simply bid for keywords and if you’re the highest bidder your site will come up first for that keyword.   Very simple and easy to understand. (more…)