Google

This article, from Google’s Webmaster blog, discusses some of the key things to look for when hiring an SEO company.   This is an endorsement for quality SEO providers, and points out some of the negatives to look for in a bad SEO firm. (more…)

Wikipedia Blacklisted

Wikipedia has been blacklisted by a British online child pornography watchdog, causing almost every internet user in Britain to be blocked from contributing to the site anonymously.

The British Government-backed Internet Watch Foundation blacklisted Wikipedia over an article on the 1976 album Virgin Killer by German heavy metal band Scorpions. (more…)

Google recently released an SEO starter guide on the webmaster central blog.  Good info from the source.

Google’s SEO Starter Guide

Makes you think that Google really DOES want you to SEO your site, don’t they.  Great idea, since this makes their job easier and puts more on the site owner to get themselves listed.

Grow Your Business Online

I recently spent far too long with a friend, engaging in an in-depth conversation about SEO, and after several unsuccessful attempts to explain what it is we do, he finally shut me down and asked me to give him the basics, no fluff.  How do I get more visitors to my website and get more leads online?

Make it easy, just give me a few steps… OK  here are a few things you can do to start promoting your brand online.  Thus the list below.

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HighPoint Search Marketing was officially founded as an LLC in October 2008.  While we have done freelance work in the past for various clients, we had not officially registered as a company and gone through the proper process of setting up the company as an LLC.

Our company has over 10 years of internet marketing experience, promoting both product and service related companies on the major search engines.  Our areas of expertise include but are not limited to: Search Engine Optimization, Video Search Optimization, Social Media Marketing, Link-building, Online Reputation Management, Blog Management and Pay Per Click Campaigns.

We are very excited about the new business and the opportunity to work with new clients for their Search Engine Optimization needs.   Contact us for your business, big or small!

Pay Per Click Advertising

There are two ways to get your website ranked on the search engines: organically, and through paid search campaigns.  Which is better?  Each method has it’s own advantages, but the difference really is determined by your time horizon.

Paid Search campaigns Pay-per-click) offer immediate gratification.  You simply bid for keywords and if you’re the highest bidder your site will come up first for that keyword.   Very simple and easy to understand. (more…)