Google Unnatural Links Penalty – A Wake Up Call to Webmasters

Search Engine Optimization
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If you haven’t yet heard, Google is on a rampage to “clean up” the webspam created by overly aggressive SEO firms seeking to rank their clients by the use of what Google considers to be “Unnatural Links”.   Since February of 2012, Google has sent out over 700,000 warnings through Google Webmaster Tools notifying clients of [...]

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5 SEO-Friendly Content Development Tips

Search Engine Optimization
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- Guest Post by Sara Lancaster of No.2 Pen -  You bought the domain name, you have a website design you love, and you’ve hired a trusty SEO consultant. Now you’re missing just one thing: web content that’s search engine friendly. While SEO-friendly web content development might sound scary, it doesn’t have to be. Search [...]

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5 Tips For Getting Started With Pay Per Click Advertising

Pay Per Click
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-Guest Post by Jason Lancaster of Spork Marketing- The elegance of the pay-per-click (PPC) advertising concept is striking. There aren’t many forms of advertisement that give you the ability to put your ad in front of exactly the right person at exactly the right time, and for that reason PPC advertising is very alluring to [...]

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Local SEO: The Importance of Creating Business Profiles

Local Search
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As a local business owner, if you’ve been in operation for more than 5 years, there’s a pretty good chance you’ve purchased an ad for your business in the local yellow pages at some point. That’s because up until 2006 or so, yellow pages advertisements were the way to reach local consumers. However, if you’ve [...]

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Hey Google, Check Out My 301 Redirects

Search Engine Optimization
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When a site goes live on a new domain, or a new website design requires moving old pages to new URL’s, it is imperative that you use a 301 redirect (permanent redirect) to point all of the old pages to the new URL’s so that you don’t lose your existing page rankings and associated site [...]

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