http://highpointseo.com/2009/08/21/business-blogging-success-part-2/ Tue, 16 Feb 2010 21:14:01 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://highpointseo.com/2009/08/21/business-blogging-success-part-2/comment-page-1/#comment-505 admin Fri, 21 Aug 2009 20:06:38 +0000 http://highpointseo.com/?p=584#comment-505 @jacob - That's very true. When readers engage with a blog, they are looking for a more personal interaction, and not a sales pitch. They can get all of the sales related data from your regular site (or your sales team), but the blog should really be giving away information for free to capture interest and establish your company as an authority on a particular subject. Let the sales team do their job, and let the blog show who you are and why visitors should return to your site. If they're buyers, they'll be back, but if not, you want to give them a good reason to share your info with others. Thanks for visiting our site, hope to see you here again! @jacob – That’s very true. When readers engage with a blog, they are looking for a more personal interaction, and not a sales pitch. They can get all of the sales related data from your regular site (or your sales team), but the blog should really be giving away information for free to capture interest and establish your company as an authority on a particular subject. Let the sales team do their job, and let the blog show who you are and why visitors should return to your site. If they’re buyers, they’ll be back, but if not, you want to give them a good reason to share your info with others.
Thanks for visiting our site, hope to see you here again!

]]> http://highpointseo.com/2009/08/21/business-blogging-success-part-2/comment-page-1/#comment-500 Jacob Stoops Fri, 21 Aug 2009 19:02:22 +0000 http://highpointseo.com/?p=584#comment-500 Also, I think it's important for any business utilizing blogging to promote itself to show personality and not be too sales pitchy. You want to promote your biz, without users know you're promoting your biz. There are so many business blogs out there, so by having an interesting personality and letting it out on the blog, you will help keep your company top of mind. Also, I think it’s important for any business utilizing blogging to promote itself to show personality and not be too sales pitchy. You want to promote your biz, without users know you’re promoting your biz. There are so many business blogs out there, so by having an interesting personality and letting it out on the blog, you will help keep your company top of mind.

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