Comments on: Paid Search Click Fraud at a Record High

By: admin

admin — Fri, 21 Aug 2009 20:02:47 +0000

I agree that PPC is best used to target the most appropriate, highest converting keywords. PPC as a traffic source, purely for traffic alone is not a great way to spend your money. The same budget would be much better spent on a social media / buzz marketing campaign if traffic is the goal. PPC does have some features that SEO doesn’t, including high level keywords on a local basis, without adding the geographic modifier. Example: to use SEO and target a term like “Denver SEO”, you must use that specific term in your link-building and on-site SEO, whereas a PPC campaign can target the term “SEO”, and be geographically limited to Denver, or Colorado. The other benefit that PPC has over SEO is that it takes effect almost immediately, and you can start getting visitors to your site without months of work and investment. Overall, I would say that an Internet Marketing campaign that utilizes a combination of both may be the most effective…

By: Jespy

Jespy — Tue, 28 Jul 2009 06:02:06 +0000

Good info on PPC! Let this comment take as discussion, as I want to ask few some facts from you about pay per click. Do you think that pay per click is important for every webmaster? How much ppc expense (in percentage) of your income do you think is ok to incur? Actually, I have no experience about PPC, as I never used it for my websites and still I am gaining a lot of customers and sales. I am not going to say anything about my way of working because I do not want you to consider this comment as spam. But visiting my site can give you more information about how I am gaining thousands of customers in short time without PPC. I visited your blog because I am collecting information about the webmasters, campaigns and anything about pay per click that’s why when I saw your blog is great, I could not stop myself sharing something. In my opinion PPC is only beneficial if you optimize keywords and use the most relevant keywords only! Let this discussion going on? What are your views? Your Blog is really a great one! Maintaining a blog like yours is not an easy task, yet you did that! Congrates! – Any Comments? – Thanks – Regards

By: Baylee

Baylee — Thu, 26 Mar 2009 00:52:56 +0000

Thank you for your help!