What is SEO?
Search Engine Optimization is an elegant way of saying that you are giving the search engines as much information as possible, in the format that they want to see, and helping them match your site to the search request. By promoting your online marketing efforts to the search engines, and helping them find, categorize and rank your website, it is possible to position your business ahead of the competition’s.
SEO utilizes a combination of elements on the website and off of the website to make your site more visible, rank you higher in the search engines, and drive targeted traffic to your website. It is a science and an art. There are fundamental elements that will make any site rank higher (Science), and there are other elements that may change from one website to another that are not black and white (Art). Recognizing those artistic elements takes experience, and the ability to utilize them effectively is the art…
What is Video SEO?
Video Search Engine Optimization is the process by which you produce a video for your business, product, service, or idea, and get that video ranked at the top of the major search engines.
The actual process involves distributing your videos to a network of video sharing sites, and promoting those videos to increase viewership. Creating a viewer base that will return to your videos on a regular basis, and thus your website, is the fundamental goal of your video marketing campaign.
The primary effects of a well executed Video SEO campaign are increased recognition and accessability of your marketing message, top-of-mind awareness for your brand, and ultimately an increase in sales and profitability. Some of the secondary effects are greater Search Engine Saturation, a dominant presence on the Internet and the ability to take up more spots in the SERP’s, thus pushing out your competition.
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